Case Study

Background:
Wood County Hospital faced an urgent need to fill the role of Urgent Care Medical Director, a position vital for maintaining high standards of patient care and operational efficiency. The hospital sought a candidate with strong clinical expertise, leadership abilities, and the capacity to thrive in a fast-paced environment.

Challenges:

• A competitive market for urgent care leadership roles
• Limited pool of candidates with both clinical and administrative experience
• The need for a swift placement to avoid disruptions in care delivery

Strategy:
To address these challenges, we implemented a dual approach combining mass email campaigns with targeted cold calling:

1. Mass Email Campaigns:
   • Developed personalized, engaging emails highlighting the unique benefits of the role and the hospital’s culture.
   • Segmented email lists to target candidates with relevant urgent care and leadership experience.
   • Utilized A/B testing to optimize subject lines and content for maximum open and response rates.
2. Targeted Cold Calling:
   • Created a comprehensive call list of potential candidates identified through industry databases and professional networks.
   • Crafted a compelling pitch focusing on the role’s leadership opportunities, work-life balance, and competitive compensation.
   • Engaged with passive candidates who might not actively seek new opportunities but fit the role perfectly.

Results & Key Takeaways:
Wood County Hospital faced a critical need for an Urgent Care Medical Director to maintain high-quality care and operational efficiency. By implementing a strategic approach, the hospital successfully attracted a strong pool of qualified candidates within just two weeks. With a clear value proposition and targeted outreach, the right candidate was identified and placed within 45 days, ensuring seamless leadership transition. This successful hire strengthened the hospital’s ability to continue providing exceptional urgent care services to the Bowling Green community.